Theory of Change As A Tool For Strategic Planning
- Outcome Framework: Lay out sequence of outcomes expected to occur as result of an intervention
- Set of Assumptions:
- How are long-term outcomes connected to intermediate and early outcomes?
- Have all important preconditions for success been identified?
- Will the intervention create the expected outcomes?
- Set of intervention
- Set of Indicators
- Target population? Amount of change required to signal success? Time frame over which change is expected to occur? e.g. After 2 yrs of the program, 75% (from 68% now) of parents in the target area report in a telephone survey that learning at home is very important.
Plan an evaluation strategy around tracking whether these expected outcomes are actually produced
Elm Harbor TOC: For outcome "Families increase participation"
- toolkit
-workshop (introduce the kit, teach families games to play at home)
-social marketing
What kind of outcomes?
- Peaceful society:
Knowledge
Skill
Attitude
Practical Guide
Why do I need it now? Who will read it?
Can I fit ourselves within someone else's theory of change?
(1) GOALS
(2) STRATEGIES
- Communications
- Develop messaging (define problem, name & frame, message test)
- Disseminate (identify target audiences, segment audiences, distribute messages through relevant channels)
- Capacity building
- Training & technical assistance
- Leadership development (mentoring, coaching)
- Bring together & support communities of practice
- Build coalitions
- Identify organizations with strong relationships & reputations in priority communities
- Bring together community partners working on issues of common interests
- Promote alignment (understand roles, agree on common messages, coordinate action)
- Advocacy
- Educate policymakers about issues & policy solutions
- Develop policy proposals
- Review & comment on policy opportunities/ decisions
- Indiv: awareness, beliefs, behaviors, skills
- Families: engagement, social connections, stability
- Communities: norms, narratives, access to resources, will to address issues
- Organizations: internal policies, mindset & practices, availability of data
- Systems: policies, levels of funding & resources, efficacy & equity of program
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