- How marketing is NVC
- Practicals
- Create offerings that people want
- How to price
1. How is marketing NVC:
- We're perfect as we are, and there are things that are alive in us that are dynamic and they're calling for engagement.
- Keep a notebook:
- What's alive in me? What challenges have I overcome? What suffering do I know well? What quality of life do I experience today?
- What's alive in those I want to serve? What do my participants want help with? What does their pain/ fear look like currently? What does sthe life they want to live look life?
- Schedule a call. What spiritual development program/ books they've been exploring
- How do they communicate that need? How does it show up in their lives? Learn their language for it.
- What could I offer to make life more wonderful?
- Keep the bullet list running.
- Success = I contribute to meeting others' needs & I'm sustained while doing so.
2. Essentials
- Put myself out there - how do people find me? A consistent public presence in your chosen community (post on social media 2-3x/ week, ofer free public talks, webinars)
- Who is my community? - Social entrepreneurs.
- Invite Direct Contact - how can I stay in touch with your people? (email list, WhatsApp group) -- regularly connect directly
- Make yourself useful (how do you serve your people on a regular basis?) - giving value to the connection - weekly inspirational email, downloadable recordings, PDFs, monthly group - living and breathing
- I pray this will go viral. I don't know if it'll go anywhere. - power-under
- I have something everyone needs, I will sell sell. - power-over
- When I sit down to create my regular service, I'll share what is alive for me to contribute to them. Just pray that it'll help one person.
- Offer Ways to Work together (what's the container that enables you to give your gifts fully?) The offer for people who want what you've got to give and are ready to commit time, money, energy - workshop, course, coaching, mentoring, group, retreat.
- Don't try to create something small because you're afraid people don't have $. What is it that I can give? What can I imagine? I don't do 1-1.
- Never try to
- Start sharing short video.
- Make it easy for people to join (QR code, web, form) & a reason (free guide)
- Post 2-3x week on social media, 2x/month in-preson public events (talks, groups, book clubs)
- Let people know how to join my list
- Send something useful/ inspirational 1x week
- Create an offer that will deeply meet your participants' needs, and allows you to sustainably deliver.
- Share offers with your list every 1-3 months.
- Create a clear path from where they're now to where they want to be, based on what you found works for yourself and others.
- Tell your story that's connected to theirs.
- Focus on the transformation, not the path to get there (destination, not airline). - The needs
- Use specific sensory descriptions that help them to feel the feelings, instead of just thinking about the logistical details (observations & feelings)
- Answer every doubt or quesiton that people might have before being willing to commit.
- Over-deliver (put more value into your offer than the fee (but ask for what you sustainably need to be able to deliver with ease)
- Hey I'm offering this, would you like to offer xyz pre-recorded or live?
- Build an honorarium in the tuition, give it to a charity of their choice.
Chăm chỉ viết để chia sẻ những điều ý nghĩa với mình
Tự định nghĩa khán giả mình hướng tới là ai - Mình sinh ra để hỗ trợ ai? Hướng tới họ nhiều hơn trên FB. Make tags.
If any part of this is getting your system as comparison/ judgment, then breathe and feel and the tenderness that's here for me, bring my self-empathy to it.
Each of you has something invaluable and unique that you offer to your chosen community.
Richard Schwartz, Gabor Mate, Thomas Hubel, Eckhart Tolle - Conscious Marketer
Ví dụ của practice advice cho Healer:
Since you build rapport with almost everybody, you excel at interviewing others on a YouTube channel, podcast or other social platform.
Because you are a nurturer and connector, growing a Facebook or LinkedIn group can spotlight your natural talents and abilities.
You have a natural gift you can use to create live or virtual events, providing experiences people wouldn’t otherwise get to be a part of.
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